My model is simple. Partner with fewer brands, run lean without payroll, and pass the overhead savings on to you.

Get personally managed Amazon advertising and listing optimization services, without the agency price tag.

Profit-Driven Amazon Ads Minus The Agency Markup

A smiling man with a mustache holding a silver MacBook laptop.
About Me
Get in Touch
Simplay 3 logo in red and white text
Logo for Flambeau Outdoors featuring a sunset with trees and flying birds
Black and white photo of a classic crosswalk with a car at the corner and pedestrians crossing the street.
Red 3D text spelling 'unbeat' on a black background.
Colorful horizontal logo with circles containing the letters T, A, and O, followed by the word 'deal' in gray. The circles are orange, blue, and teal, respectively.
Kaplan logo with the word 'KAPLAN' in dark blue capital letters and a curved line above and below the text.
Signature of Massimo Zanetti above text that says 'Massimo Zanetti Beverage USA' on a black background.

Managed Services

Grow Sales & Profits Together

Advertising Management

A line and bar graph showing ad attributed sales and return on ad spend over a year from January 2024 to January 2025. The left vertical axis measures sales in thousands of dollars, and the right vertical axis measures return on ad spend in dollars. Blue bars represent ad attributed sales, with higher sales after May 2024. A black line plots return on ad spend, peaking around January 2025. The graph highlights a 'Before' period in red and an 'After' period in green.

Improving RoAS shouldn’t come at the expense of growth.

I help brands scale revenue and profit margins simultaneously with smarter, more intentional advertising strategies.

See Case Study

Listings That Convert

Listing Optimization

Profitable ads require strong listings.

I optimize your keyword strategy, messaging, and creative so every ad click has a better chance of turning into revenue. From strategy to execution, I handle it all.

See Case Study

See The Full Picture

Analytics & Reporting

Pie chart showing market share of top brands with Ottamonson at 29%, Others at 37%, Notrax at 7%, Mibao and Featol at 5%, PIG at 3%.

Better decisions start with better data.

My reporting gives you full visibility into the key drivers of your business, including Market Share data to benchmark category growth against the competition.

View Examples

Big Brands. Bigger Results

Line graph showing spend, sales, ACOS, and orders over time from January to December 2025, with various colored lines representing each metric.

This Pet Supply brand quadrupled Advertising Revenue in 2025 while maintaining ACoS. Proving you don't always have to sacrifice efficiency to achieve sustainable scale.

|

+400%

0%

Ad Sales Growth

ACoS Increase

Line graph showing ordered product sales and order item session percentage from January 2025 to November 2025, with two lines labeled 'Ordered Product Sales - B2B' in pink and 'Order Item Session Percentage - B2B' in brown.

This Industrial brand doubled B2B Sales and improved B2B CVR after optimizing pricing, listing messaging, and launching tailored B2B ad campaigns.

+200%

+99%

B2B Sales Growth

B2B CVR Increase

|

Reporting Examples

Dashboard displaying sales data including total sales, organic sales, cost, and ACOS, with a sales breakdown pie chart and weekly sales line and bar graphs.
Table titled 'Product Group Performance vs YoY' showing sales data over last 30 days, including columns for product label, sales figures, organic sales, sales change, ACoS, TACoS, and order item session percentage with green and red arrows indicating
A stacked area chart showing revenue over time for the top 5 brands from January 2025 to December 2025, with Melin, CITRUSY, Funky Junque, Goorin Bros., and Von Dutch brands colored distinctly, and a line indicating estimated revenue.
Marketing analytics dashboard displaying brand share of voice (SOV) before and after an campaign across different channels including overall, organic, paid search ads, headline, and video, with a line chart showing weekly SOV trends for sponsored, or
A young man with short brown hair, a beard, and wearing a light beige polo shirt and blue jeans, standing in a grassy field with wildflowers, smiling at the camera during the daytime.

About Me

Hi, I’m Jake Zaratsian — an Amazon advertising consultant that’s worked inside multiple Amazon agencies, including one of the first Amazon-partnered firms. During those years, I noticed two systematic issues frustrate nearly every brand we partnered with:

  1. The Revolving Door: Multi-million-dollar portfolios were often handed to a revolving door of junior account managers learning on the job.

  2. The Bloat Tax: Agencies have high overhead that are passed to clients through inflated retainers and percentage-of-spend fees to cover software, office, and payroll expenses.

This is why I built a lean consultancy that only works with as many brands as I can personally manage. No outsourcing. No junior reps.

By removing these layers of agency bloat, I’m able to run lean and pass the overhead savings directly to you. No spend-based fees, no padded retainers—just fair, straightforward pricing and senior-level execution.

Since then, I’ve retained 100% of my clients with every partnership formed through word of mouth. And now for the first time, I’m opening the door to a few more brands looking for a partner who treats their business like his own.

Get in Touch